What is link building?

A backlink is considered a vote of confidence from an external website or third-party source. The more quality backlinks your website gets, the more authority and trust you will gain. Years ago, things such as link farming or link spam used to boost the rankings and visibility of a website for a short period of time. However, in today’s age with Google’s advanced technology, these type of bad practices or manipulation of backlinks violates the Webmaster tools Guidelines.