What is Google Ads Advertising?

Google Ads Advertising is Google’s online advertising program that runs on a platform that uses a pay-per-click (PPC) system. With this form of marketing, you pay every time a visitor clicks on your advertisement. It enables you to create online ads that are displayed in Google’s search results; reaching an ideal audience with a high probability of interest in your products and services through the right use of keywords.

This data-driven approach to advertising allows us to track the online behavior of your consumers, providing insight into their online performance. It also reveals the holistic appeal of specific products, customer satisfaction, potentially profitable but overlooked demographics, your competitor’s PPC tactics and more.

The Importance of Google Ads Advertising

Online advertising is more than just selling a product, it is an important, customer-centric approach, giving brands the information needed to focus on increasing customer lifetime value.

By integrating Google Ads into your online marketing campaign, we’re able to capture an audience, convert them into customers and retain their attention through a plethora of amazing Google Ads features.


  • Multiple formats reaching potential customers
  • Maximum brand exposure across the web
  • Measurable performance
  • Ultimate budget control
  • Higher conversion probability
  • Ability to customize audience needing to reach
  • Ability to customize campaigns and ads according to specific needs
  • Ability to complement your other marketing efforts & channels

Google Ads Advertising Process

Keyword Research

A good Google Ads campaign will go unnoticed if it isn’t getting to the right audience. We find high-returning and relevant keywords to get ads placed in front of people as they search for the product – this is done through extensive and continuous keyword research.



With Google ads, we are able to target any online audience, based on the strategies or goals you have defined.


Content Setup

By understanding how and where consumers search for a specific product online, we are able to create engaging online advertisements, video, display, and search, to reach them almost anywhere online and on various platforms.


User Tracking Setup

By setting up online tracking systems, we are able to see exactly which users respond to ads and why. We can track their behavior from their search term to the initial click, right to the moment they make a purchase, giving us crucial data to better understand our audience, as well as letting you accurately track return-on-investment.



The data google ads provide gives us clear insight into your audience and their interactions with your product. We use this information to optimize Google Ads campaigns and websites, to create the most return for your specific goals.

Contact Us

Are you ready?

Junxtion Office Park, 10 White Hills Close, Lonehill, Sandton, 2191

T: +27 11 540 9300
C: +27 72 223 3245
Email: [email protected]