What Is Content Marketing?


Content marketing is a focused and dedicated strategic marketing approach aimed at creating and distributing valuable, relevant and informative content in a consistent manner. The main objective is to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. This silo of digital marketing serves as a solid foundation that merges SEO, social media and audience engagement.

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The Importance of Content Marketing


A distinct content marketing strategy aligns your content with your core values and allows your audience to consume information according to their preferred needs and wants. Providing educational, entertaining and insightful information helps move your consumers towards the best course of action which could be in the form of a purchase decision or whatever conversion your business has as a desired end-goal. Content marketing delivers conversion rates that are about 6 times higher than other digital marketing methods.

Content takes form in several facets and they include blogs, infographics, gifographics, videos, PDF’s, podcasts, how to guides, emails, eBooks, social media updates and text on your website.

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Benefits


  • Attained long-term, solid relationship with consumers
  • Higher visibility in search engines
  • Cost-effective lead generation
  • Improved brand reputation
  • Increased conversion potential
  • Increased authority and credibility
  • More referral traffic
  • Higher domain authority
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Content Marketing Process


Content Strategy

We will customize each content strategy for your site based on your business needs and ensure that you get a great leverage through your content marketing investment.

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Writing and Editing

Our experts customize content based on the tailored strategies defined for your project and goals. This can be anything from Daily Social Media Posts, Guest Blogs, White Papers, Infographics, Case Studies, Podcasts, Video and more.

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Content Distribution

With our established relationships with top notch social & online influencers, bloggers and content platform owners, our team will start distributing your content to relevant and popular sites.

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Content Maintenance

To keep your content relevant, we will update it consistently and align it to the trends in your industry that are current. We will also carry out a content audit of your current platforms in order to provide improved rewritten content that will be educational and informative.

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Content Marketing is the foundation of all aspects that propel you towards your long-term goals. With the right content, we can help you can build a loyal audience base, solidify online visibility, nurture leads and achieve sought after KPIs and conversions.

Why Content Marketing is important for SEO

Content Marketing and Search Engine Optimization are disciplines in Digital Marketing that both work together to achieve the best favourable outcomes.

Search engines analyze and index the content you include on the pages of your website. Our job as copywriters and content marketing specialists is to then create informative and meaningful content that will provide relevance within the niche of your products and services. Domains that have information and copy pertinent to the queries people search for receive higher traffic; increasing its rankings and authority. This is where we feature too with our extensive keyword and topical research that reveals what your audience is searching for and how we can best create and curate content that seeks to respond to their needs.

Having the appropriate content allows for more keyword opportunities which then are used in optimizing your website so search engines can recognize and understand what your website is about. There are key elements your pages need and have to adhere to in order to ensure that your domain ranks in the top position. This is where our SEO efforts are employed, and these on-page aspects are optimized for higher ranking chances and incredible user journey as well.

We are experts at integrating Content Marketing and SEO siloes in a way that results in building relationships, driving traffic and earning trust, growth and authority. Drive your brand higher.

Are you ready?


St Andrews Business Park – Block A
Meadowbrooke Lane, Epsom Downs Sandton

T: +27 11 540 9300
C: +27 72 223 3245
Email: [email protected]

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