Rapidly-evolving online tools have made website-building extremely easy. The real challenge for businesses today is to establish and grow a solid online presence with quality website traffic.


Website traffic has become a crucial digital marketing objective that no business owner can afford to underestimate or ignore. While there are innumerable ways to pull traffic to your website, it is only quality traffic that matters in the end. It is only quality traffic that earns your business potential customers.


Focusing on marketing techniques that increase website traffic is crucial to differentiate your business from the crowd of competitors online. Here are some proven digital marketing techniques that can help you equip your website with quality traffic-pulling elements:


Invest in time-relevant search engine optimization (SEO)


The concept of SEO is based on imparting a fantastic user experience on your website, which is why this digital marketing technique is here to stay. As important as SEO is, it is equally important to be up-to-date in the field to be able to use the technique to its true ability.


The basis of actionable search engine optimization is to make your website as useful to your target audience as possible. Whether it is industry news, product/service information, or engaging content such as images and videos, customize your website to your target audience’s needs.


When you target your website to your end-users, you naturally attract search engines because they want to show websites that best match users’ queries.


Some proven SEO strategies to make your website more useful to visitors include:


  • Creation of engaging content.
  • Optimization of your website for voice search.
  • Building quality backlinks.
  • Optimization of your website for mobile devices. Audiences browsing your website on their devices, such as smartphones, will have a good small-screen experience.
  • Upgrading to HTTPS web protocol to prevent frustrating error messages.
  • Repairing broken links and 404 errors.
  • Making budget allowance for crawler software to increase the visibility of your most important web pages.
  • Targeting local searches by using localized keywords.
  • Making SEO measurement a priority.


There is nothing such as too much content


Content marketing continues to be one of the best low-cost methods to pull quality website traffic. As long as your website content is well-thought-out, you can include as much content on your website as possible. People are always searching for useful information, and there is no better way to attract them to your website, and, in turn, to your products/services, than with good content.


To make your content creation process meaningful:


  • Write on topics that are relevant to your industry and are useful to your target audience as well.
  • Include keywords after thorough research. There are many free and paid keyword research tools you can use for the purpose.
  • Use attractive headlines to capture audience interest.
  • Follow a pyramid format of content presentation, with the most important information on the top. Given the extremely short attention span of web readers, this method helps them grasp relevant information faster. When they get what they want, they are more likely to visit your website in the future.
  • Increase readability with images and videos, along with text content.
  • Keep content fresh. Write new content regularly on your website. Update older articles with new content, such as tips, suggestions, product/service updates, and so on.
  • Do not let your content sit on your website. Promote it on various channels, including your social media pages, affiliate websites, directory websites, guest blogs and forums, among others.
  • Include diverse channels such as webinars and podcasts in your content marketing strategy.


Trust video marketing to deliver the results


If an image can speak a thousand words, then imagine the power of a video! A video can engage even the laziest of customers and get them to visit your website. An excellent video marketing strategy needs the following:


  • Dedicated resources – Be willing to invest in efficient video equipment, editing software and a team to manage it. You can go for an independent digital marketing agency if you do not want the operational burden of an in-house team.
  • Make content engaging – Include the concept of storytelling to make your videos interesting. Keep them as short as possible.
  • Promote your videos  – Leverage social media channels, professional networks and video promotion platforms to increase the reach of your videos. When your videos get people talking about you, they are bound to visit your website.


Publish dedicated content on professional networking platforms


Use platforms, such as LinkedIn, to publish dedicated content. These platforms showcase your content to industry leaders, thought influencers and professionals in your field and related fields, which helps you establish domain authority. With authority, comes trust, and people are more likely to visit your website to know more about you and recommend you to others.


Engage in email digital marketing strategy


Email marketing is perhaps one of the most underutilized traffic promotion channels. A key benefit of email marketing is that you can reach an already established targeted customer base without having to filter them from a large pool.


Use the channel to promote offers, update customers about your latest products, services, or events, and promote the website articles that you think could be of use to your subscribers.


When executed efficiently, email marketing can help you build a dedicated community that not only increases your website traffic but also converts into a loyal buyer pool.


Experience the benefits of high-quality infographics

Your target audience wants content and wants it in a way that is fast and easy to understand. Infographics are one of the best ways of catering to this need of your target audience. They deliver content in a way that web readers like it most – short, precise and engaging.


To be able to derive quality traffic through your infographics, do the following:


  • Make infographics attractive, such as different colours for different statistics.
  • Give compelling information. Use well-researched data and your industry knowledge to your advantage to deliver the best infographics. Credible infographics increase the likelihood of shares, which, in turn, leads to better brand visibility and quality website traffic.
  • Share your infographics on relevant online platforms, including your social media pages, blogs, forums and industry-relevant blogs and forums.


Use paid traffic-building methods


If you have the essential budget and want immediate results, paid traffic-building methods are the answer.


PPC or Pay Per Click is a widely-used paid traffic-building method. You have to bid for relevant keywords. Your ads show up on Google search results page whenever users search using the keyword. You pay only if users click your ad.


Facebook Ads are another method of paid traffic generation. You can define creatives and target audience for the ad, which enables you to fully customize your ad and increases your reach to the target audience.


You can also use a combination of Instagram and affiliate marketing to increase your brand reach and increase quality traffic. Affiliates, who promote your products or services for a commission, can market your brand on Instagram by including a referral link on their Instagram account. As a photo and video-sharing platform, Instagram increases the chances of brand-viewing, sharing and website traffic generation.


Whether you are a growing entrepreneur or an experienced businessman, one thing that you would like best is more traffic to your website. With a careful selection of relevant digital marketing strategies explained above, you can realize your objective.




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