The Internet has opened doors to new opportunities for businesses. Thanks to the world wide web, organizations no longer have to spend a fortune to reach out to an international audience. To leverage the Internet, you need to build a digital footprint, and firms can no longer afford to downplay the importance of a digital marketing strategy.

A well-crafted digital marketing strategy will give your business a competitive edge, making it stand out from the crowd. When creating your digital promotions campaign, you need to allocate resources for link building.

What is link building?

No matter how fast the pages of your website load or how responsive your website is, if you are unable to drive traffic to your site, nothing else matters. To increase traffic, you must promote your page through link building.

Link building is an integral part of SEO. It includes any activity performed with the motive of increasing the quality and quantity of inbound links to a webpage to enhance search engine rankings.

Benefits of link building

When it comes to giving your business a digital edge, the importance of authority links cannot be emphasized enough. Your website’s score depends majorly on the number of quality links from inbound websites. Many enterprises try to collect as many as they can. But what they fail to understand is that quality links from reliable sources matter more than building unlimited links.

Better page rank and increased website traffic

One of the main factors that Google and other search engines consider when ranking websites/pages is the number of inbound links to the site. The higher the number of quality backlinks to your website, the better your rank.

Additionally, having more links will help other websites discover your business, which increases the chances of people clicking on your link. A high page rank boosts your chances of ranking for specific keywords.

Strengthens your brand building efforts

Using high-quality backlinks will do your brand reputation a world of good, and having more will provide much-needed visibility. When people frequently encounter your links, your brand sticks to their memory, increasing the chances of them specifically looking for your business.

Helps build relationships in your niche

Link building involves interacting with people in your industry. To get better links, you may have to drop mails to other website owners or leave a comment on Facebook or any other social networking site. This helps build relationships within your existing industry.

Helps other people

Link building will not just help you raise your brand visibility but will also benefit netizens looking for information. To optimize the consumer decision making process, upload informational posts that answer common user questions to your blog.

Link building tips

Patience and persistence are the essence of link building. At times, you may feel that all your efforts are going down the drain. When you are one step away from giving up, remind yourself that link building is a marathon, not a sprint.

You won’t get quality backlinks overnight. Results may take time, and when they do come, they will be sustainable. To get the most out of your SEO strategy, follow the below link building tactics.

1. Use high-quality content

When it comes to SEO, content is and always will be the king. A study shows that around 70 percent of content does not get any link. The focus of your content creation team should therefore be on preparing write-ups that get linked to. Click To Tweet

Your material must provide value and evoke interest. If you can cover a topic that stays relevant for years, there’s nothing like it. Using clickbaits is a strict no since it will result in penalties and hurt your brand reputation. To make your posts stand out, provide something unique.

2. Build broken backlinks

If you have recently moved your website to a new domain or changed your business name, there is a possibility that you have broken links, which can damage your website’s reputation. To prevent this from happening, ask the administrator to fix the issue. To help simplify their task, give them a hand by pointing out links that are broken.

3. Give testimonials

One of the best link building practices that involves almost zero effort is testimonials. All you need to do is write about a product/service that you like and send the testimonial to the company offering the service. To prove that you are a real person, the business will link the testimonial to your site, helping you get backlinks without you having to ask.

4. Ask for backlinks

If you’ve just started a website, ask your relatives and friends who already own a blog or site to provide in-content links. Make sure that backlinks come from a website relevant to your domain.

5. List your site in reputable directories

There are several directories that do not add any value to the Internet, which is exactly the reason why Google excludes them from its search results. You need to avoid such directories at all costs. Instead, find out about a reputable directory that offers useful information. To obtain maximum value for money, look for niche directories and those attached to informative websites for a specific industry.

6. Write a quality guest post

Many websites will accept to publish your article. Create informative guest posts that provide value. Using articles that sing your praises is a strict NO. Use a professional tone and incorporate phrases and words that evoke interest.

For an in-depth focus on link building, see Link Building – What It Is & Why It’s Important!