Link Building & Outreach

One of the strongest ranking signals in the eyes of search engines and in particular Google, is the amount of relevant and quality backlinks pointing to your website. A backlink is considered a vote of confidence.

We venture where no one dears to go into the world of Off-Page SEO, link building, online networking as well as social outreach. The aim of this strategy is to build website trust, authority as well as to boost overall website rankings.

Link building is the most important and challenging form of SEO. You need to master content creation, sales, programming, psychology, and online networking to gain quality and relevant backlinks. Understanding the backlink profiles of your competitors is of equal importance.

There was a brief time in SEO history where you could build thousands of spam links and watch your site climb to the top of the first page. Unfortunately, many SEO’s in South Africa are stuck in this box and this tactic does not work anymore.

What Does a dedicated Off-Page link building strategy look like in a nutshell?

  • Current backlink profile analysis
  • Competitor backlink profile and analysis
  • Daily action plan with due dates and deliverables
  • A ‘hit-list’ of relevant and high quality website to be associated with
  • Incredible digital assets to use as leverage for quality backlinks
  • Social Media presence and networking
  • Manual link building
  • Analysing any broken links or pages
  • Toxic link analysis
  • Manual penalty checks
  • Monitoring for black hat SEO attacks

Why Online Presence Analysis & Link Building is so Important:

If you have never monitored your presence on the Internet to see how well your marketing activities are working, you should do one now to set a baseline for measuring your improvement over the next few months. As you increase your visibility, great things can happen for your business.

Build these foundations the right way so when your competition can see where you are, it’s too late for them to catch you.

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